Passionate about retail, wellness, and beauty, I bring over 10 years of experience across Buying, Merchandising, Sales, and Business Development. Throughout my career, I've combined strategic vision, executional excellence, and deep industry relationships to help brands and retailers achieve sustainable growth.

Having worked across the Australian, Asian, U.K., European, and U.S. markets, I offer a global perspective and a deep understanding of what it takes to build brands that resonate across diverse consumer demographics and retail landscapes.

As an innovative thinker and collaborative leader, I pride myself on building authentic relationships and collaborating transparently with stakeholders to deliver meaningful business results.

I am currently Director of Merchandising at Bluemercury, where I oversee merchandising strategy for one of the beauty industry's premier specialty retailers. Previously, I served as Senior Director of Brand Partnerships at IPSY, the world's largest beauty subscription company, following Buying and Merchandising roles at Ralph Lauren, COS, and David Jones Australia.